The Pearl of Wisdom Campaign to Prevent Cervical Cancer is a united, global effort to raise awareness of the opportunities now available to prevent cervical cancer. In the U.S., the campaign was launched in January 2009 and is led by Tamika & Friends, a national nonprofit organization focused on cervical cancer awareness. Campaign partners include more than two dozen national, as well as local, women’s health and advocacy organizations. All campaign partners promote the Pearl of Wisdom as the global symbol of cervical cancer prevention to increase public recognition of the campaign in the same way the pink ribbon serves the breast cancer campaign. In addition, all campaign partners distribute simple, consistent key messages about cervical cancer to ensure our collective voices effectively reach women.

The Pearl of Wisdom campaign was started by the European Cervical Cancer Association (www.ecca.info), which includes 100 organizations from across Europe including cancer charities, cancer treatment centers, medical associations, university teaching hospitals and health education organizations.